Task: A market leader in indoor and outdoor lighting, Rope Lite by Magic Lite was introduced. The brand label challenge here was to depict the name and foremost the product’s flexibility within lighting applications for industrial and commercial use.

Task: Safety Surfacing is as the name suggests, a non-slip industrial grade floor and mat covering. Safety shoes typically are mandatory foot ware were Safety Surfacing products are needed but with this design concept the contour graphic foot icon expressed the idea of having a secure bare foothold due to the non-slip floor base.

Task: The assignment here was to use the company name Shutter My World, a manufacturer of industrial and commercial window blind coverings and put on display a sample of one of the company’s featured product lines in a word mark identity.

Task: Simmer’s Soup… the way you remember by Nestlé®. This brand label design was a collaborative effort with myself and the Director’s of Great Scott Design. A rough black marker rendering yielded this final design of Choice.

Task; To work with an existing hand script logotype and make it pop off the digital page without altering the long standing brand awareness it had already acquired. The angled red oval with the logo script type embossed and busting the oval perimeter worked for both print and digital applications.